AOB 4

Unit 4 Presentation Witness Statement

Tom carried out a well planned and rehearsed presentation prior to which, their equipment had been thoroughly checked.

The presentation displayed the product attractively and considered the needs of the audience.

Tom listened to the feedback provided by the audience. They then lead the discussion and give informed answers.

He then interviewed a member of the audience.

Mark: Merit

Mr D Haycocks.

December 2012

Presentation

AOB 3 - Advertisement and Promotion Production

Direct Marketing - Interactive Poster with QR Code

This poster is direct marketing even though it is a poster because it has so little information about the product that if you are interested in the product you can scan the QR Code to get the rest of the details.

The QR Code sends you to the Sony Phones Website so you can get more info on the Xperia M and other Sony Mobiles. This is the page the QR Code sends you too.

Indirect Marketing - Xperia M Poster



This is indirect marketing as this poster could be put up in bus stations, billboards and on shops as this means that it is out there for everyone to see and then if someone in my target audience sees the poster they can then decide if they want to act upon seeing it.

Promotion - Lanyards/ T-Shirts

These Lanyards will be worn by staff in shops with there shop ID on them so that they are promoting the Xperia M

These are T-Shirts that staff in the Retail Outlets would were to promote the Xperia M during the promotion period.